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PR “Contributing to 74% of New B2B Business Leads” According to UK Study

Submitted by Anonymous (not verified) on Tue, 12/20/2022 - 11:36

Yet, 43% of British B2B business development teams don’t use earned media London, United Kingdom - 20th December 2022: Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study - “B2B PR for Growth” - commissioned by Champion Communications. Despite this, the study also finds 43% of business development teams in British B2B companies do not see or use editorial...

Source: RealWire

Upstream advances in technology with financing from the National Bank of Greece

Submitted by Anonymous (not verified) on Mon, 12/19/2022 - 12:10

Trust in the leading martech company by the NBG, with 14 million euros loan London, Athens, 19 December 2022 – Upstream, the global mobile marketing technology specialist, has secured a loan agreement of 14 million euros with the National Bank of Greece. The financing, which highlights the bank's support for the country's verdant and promising technology ecosystem, will be used to refinance Upstream's lending, on even more favourable terms, and support further expansion and technological...

Source: RealWire

Meta wins 2022 UK ecommerce advertising crown, but dominance is slipping

Submitted by Anonymous (not verified) on Wed, 12/14/2022 - 09:00

UK online retailers spent 16% of their annual advertising budget in November, with slightly higher levels expected in December, according to data from Juni Gothenburg/London Wednesday 14th December 2022: Today, it's been revealed that the 2022 advertising platform of choice for UK online retailers was Meta. Data released by Juni, the financial platform built for ecommerce, has shown that 65% of UK ecommerce ad spend went on Meta owned networks Facebook and Instagram, 22.9% on...

Source: RealWire

Black Friday sales skyrocket for Upstream e-commerce partners using its mobile marketing technology

Submitted by Anonymous (not verified) on Thu, 12/08/2022 - 10:17

Mobile messaging campaigns generate 22.5x ROI in five days London, São Paulo, 08 December 2022 – Upstream, the global mobile marketing technology specialist, has announced its ecommerce customers generated a 22.5x return-on-investment (ROI) over Black Friday weekend using its mobile marketing automation platform, Grow. The results, from campaigns carried out by 16 ecommerce brands in Brazil, for the period between the day before Black Friday until Cyber Monday 2022 (November 24th to 28th), demonstrate the...

Source: RealWire

Go lean or go home: marketers face huge budget cuts and drops in customer loyalty if they don't optimise now

Submitted by Anonymous (not verified) on Mon, 11/14/2022 - 10:00

74% of CMOs have already - or expect to - face cuts to marketing budget or team due to recession 42% of marketers think customer loyalty will drop in the next 12 months 40% of marketing teams struggle to prove ROI in the face of cuts, with majority feeling only partly aligned to their CEO Kraków, Poland, 14th November: Seventy four percent of CMOs have either seen - or are facing - cuts to their...

Source: RealWire

Ikue secures £2.25m seed capital funding to drive growth

Submitted by Anonymous (not verified) on Wed, 11/09/2022 - 12:41

UK software start-up secures new funding to prime itself for growth and deliver advanced data-driven personalised marketing and customer engagement for telecom operators 9th November 2022 - Ikue, the UK-based innovative customer data and personalisation start-up focused exclusively on the telecoms sector, has secured £2.25m in growth capital from private investors in a new seed funding round. Ikue will use the seed investment to fund the ongoing development of its Ikue Customer Data Platform (CDP)...

Source: RealWire

C8 Consulting Launches Content Studio to Solve the Overwhelming Content Creation Crisis

Submitted by Anonymous (not verified) on Mon, 10/24/2022 - 13:31

Leading PR agency C8 Consulting launches its Content-as-a-Service offering using its expert creators to help disruptive tech brands tell compelling, credible stories that convert prospects into customers London, UK, 24th October 2022: C8 Consulting, the disruptive-tech PR agency, announced the launch of its new Content Studio service today. The C8 Content Studio will help clients achieve turbo-charged, brand exposure by developing, creating, and delivering high value, engaging content that cuts through the noise in today’s...

Source: RealWire

Upstream Continues Mobile Marketing Momentum with 15% Revenue Growth in The First Nine Months of 2022

Submitted by Anonymous (not verified) on Thu, 10/20/2022 - 09:52

23% rise in profit during first three quarters of the year as martech platform revenue soars Athens, London, Sao Paulo, October 20th 2022 – Upstream, the global mobile marketing technology specialist has reported a 15% rise in revenue over the first nine months of 2022. The martech expert has been transforming its business and has swiftly responded to the growing demand for digital services, following the pandemic. During the first three quarters of the year,...

Source: RealWire

Nosto named Elite Partner by Klaviyo as part of their newly-announced technology partner program

Submitted by Anonymous (not verified) on Tue, 10/11/2022 - 13:05

Nosto, already a best-in-class personalization provider in the Klaviyo ecosystem, achieves Elite Partner status as the two companies continue to grow their relationship and help brands build powerful, personalized online experiences New York, October 11, 2022—Nosto, the leading Commerce Experience Platform (CXP), has been named an Elite Partner by unified customer platform, Klaviyo. The recently launched technology partner program by Klaviyo differentiates partner status between ‘Verified’ and ‘Elite’, and aims to recognize close partner collaboration...

Source: RealWire

New Research: 61% of Fashion Shoppers Put Price Above Sustainability as Living Costs Rise

Submitted by Anonymous (not verified) on Tue, 10/04/2022 - 12:05

Consumers want online fashion retailers to address sustainability by offering slower deliveries, enabling apparel repairs and reducing product returns NEW YORK and LONDON (October 4, 2022) - New research suggests that 57%[1] of consumers want fashion to be more sustainable. But with living costs rising, 61% will prioritize price over sustainability when shopping for fashion. 55% agree that sustainable fashion is often too expensive. The findings come from a survey of just over 2,000 US...

Source: RealWire