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Ecommerce and digital marketing companies battle for the digital consumer in 'an Amazon world'

Submitted by Anonymous (not verified) on Thu, 02/28/2019 - 10:38

E-commerce M&A value up by $20 billion 2018 vs. 2017Digital marketing M&A total value achieved $11 billion in 2H2018, more than double first half valueLondon, UK – 28 February 2019. The latest E-Commerce and Digital Marketing M&A Market Reports from international technology mergers and acquisitions advisor, Hampleton Partners, reveal that 2018 recorded a $20 billion increase in disclosed e-commerce M&A value compared to 2017, boosted by mega-deals such as Walmart’s ambitious $16 billion purchase of...

Source: RealWire

A first: Leadmark AI Platform provides precise response forecast for ad campaigns

Submitted by Anonymous (not verified) on Thu, 02/21/2019 - 15:59

Machine learning technology predicts results for brands in real time A new artificial intelligence platform offers a solution to the perennial problem of flawed calculation of campaign effectiveness, effectively eliminating the chronic conundrum of budget wastage. Leadmark, an AI marketing platform, provides internationally an effective solution that steers ad spend to the optimum promotion channels, while simultaneously measuring ROI to be attributed to sales or other response KPIs. The results provided have an accuracy rate...

Source: RealWire

Amplience partners with QUIZ to improve customer experience and campaign velocity

Submitted by Anonymous (not verified) on Wed, 02/13/2019 - 09:06

The Scottish based fast-fashion brand will use the Amplience platform to deliver agile, on-trend campaigns and seamlessly served contentLondon, UK, 13 February 2019 – Amplience, the leading Content Management Solutions provider, announces it will be working with fast-fashion retailer QUIZ to deliver a mobile optimized shopping experience. With 30 per cent of sales now online, online is the fastest growing part of the QUIZ business. Following rapid growth in mobile traffic over the past few...

Source: RealWire

Mobile Marketing Grows in Germany, Daniel Rieber Appointed as Country Director MMA Germany

Submitted by Anonymous (not verified) on Fri, 02/08/2019 - 13:46

Berlin, 8.2.2019: At the beginning of the year, the German chapter of the global Mobile Marketing Association once again reported significant growth. Alongside existing members—such as McDonald's, Unilever, Coca Cola, and others—new companies including MasterCard, ING, Twitter, Wetter.com, Ogury, TAB, YOC, and Groundtruth are now among the list of active members in Germany. The mutual goal of the companies is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer...

Source: RealWire

Study: Social media has the least influence on retail technology purchases

Submitted by Anonymous (not verified) on Wed, 02/06/2019 - 09:00

Research from CCgroup reveals the biggest influences on technology vendor selection by major UK retailersLondon, 6th February 2019 – Insight driven Tech PR Agency, CCgroup, today released the findings of its primary research study “How to influence retail technology buyers”. The results, collected from over 30 tier one (turnover above £500m) and tier two (turnover between £30-£500m) UK retailers, identified the information most important to decisionmakers when longlisting, shortlisting and purchasing from a potential technology...

Source: RealWire

New global data suggests online fashion shoppers now spend more on mobile than desktop: 46% v 44%

Submitted by Anonymous (not verified) on Thu, 01/31/2019 - 14:40

… but fashion retailers must find a way to convince ‘impatient’ mobile visitors to make purchases in 30% less time per visit New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%[1]. But with each visitor spending nearly 30% less time on a site when they come via mobile than they do on desktop, retailers face the key challenge of optimising the mobile experience so shoppers can...

Source: RealWire

NGDATA appoints Doug Gross as CEO to support financial services sector growth

Submitted by Anonymous (not verified) on Thu, 01/24/2019 - 10:00

London, UK and New York, USA – January 24th, 2019 – NGDATA, the company that helps brands to transform their customer engagement strategy and improve marketing and sales conversions through real-time data analytics, today announces the appointment of Doug Gross as Chief Executive Officer. The change in management reflects NGDATA’s growing focus on the banking industry, as the company looks to build on its success in this sector. Doug will take up his new position...

Source: RealWire

Artesian Uncovers the Numbers and Successes Behind its 2 Trillion Weekly Google Searches

Submitted by Anonymous (not verified) on Thu, 01/24/2019 - 09:00

24th January 2019: Artesian Solutions, has today issued a new infographic demonstrating not only how far its market leading sales intelligence tools have developed in the last few years, but the amazing results achieved by sales teams using the platform in 2018.2018 was a huge year for Artesian Solutions. It reached a milestone 30,000 users that together have tracked in excess of 800,000 businesses, automated the equivalent of 2 trillion Google searches per week, and...

Source: RealWire

Technology is key to the future of the high street

Submitted by Anonymous (not verified) on Mon, 01/14/2019 - 16:39

Marketing technology will be a driving factor in the survival of high street retailers, says retail guru Mary Portas.On 17 January Mary Portas will address over 700 senior UK marketers at industry forum ITG Live in Birmingham. At the event, Portas will discuss the future of retail and the important role technology will play in influencing the ways consumers purchase.“Many people think there’s a divide between online customer interaction and the brick-and-mortar experience,” says ITG...

Source: RealWire

Dux-Soup launches Turbo Edition for smarter, streamlined online lead generation

Submitted by Anonymous (not verified) on Mon, 01/14/2019 - 15:22

LinkedIn automation tool integrates with CRM systems to eliminate manual tasks and improve efficiencyHolland, 14th January, 2019: Dux-Soup (www.dux-soup.com), developer of the popular Chrome-based LinkedIn extension, has today announced the launch of a Turbo Edition. The new version provides integration with common third-party CRM and lead management platforms such as HubSpot, Marketo, Eloqua, Salesforce, Pipedrive, Zoho, Salesflare and Mailchimp, as well as recruitment ATS systems.