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CleverTouch Marketing releases first of its kind Marketing Automation Survey Report addressing the state of adoption across UK, USA and EMEA

Submitted by Anonymous (not verified) on Thu, 01/10/2019 - 10:00

Survey reveals top five challenges to Marketing Automation success55% of Marketers say a lack of closed-loop reporting is the biggest barrier to success42% of Marketers believe their promotion was a result of successful Marketing Automation deploymentAlresford, UK, 10th January 2019 - CleverTouch Marketing, Europe’s leading Marketing Automation consultancy and service provider, recently surveyed 200 Heads of Marketing, Marketing Directors and CMOs in the UK, US and EMEA, to determine Marketing Automation adoption and usage in...

Source: RealWire

Qubit Data and Consumer Survey Reveal US Holiday Shopping Peak Periods are Getting Longer Each Year

Submitted by Anonymous (not verified) on Thu, 12/13/2018 - 14:30

Research also shows nearly 68 percent of consumers are comfortable sharing preferences with brands to receive a more personalized experience [LONDON and New York – December 13, 2018] -- Qubit, a leader in marketing personalization technology, today announced findings from its platform data on consumer holiday shopping behavior, along with a new consumer survey. Qubit analyzed internal data from 10 days prior to Black Friday through Cyber Monday over the past three years. The 2018...

Source: RealWire

Searchmetrics founder Marcus Tober moves to new leadership position

Submitted by Anonymous (not verified) on Thu, 12/06/2018 - 18:05

Searchmetrics' CTO will become the new Chief Innovation Officer (CIO) of the Searchmetrics Market Innovation Lab as of January 2019San Mateo, December 06, 2018 ‒ Since its founding in 2005, Searchmetrics and its innovative suite of Search and Content solutions have been driven by its founder and CTO, Marcus Tober. In January 2019 Marcus will take on a new position in the company: leading the newly-founded Searchmetrics Market Innovation Lab as Chief Innovation Officer (CIO),...

Source: RealWire

Searchmetrics Google Shopping Study Reveals “Fake” Competition for Ads

Submitted by Anonymous (not verified) on Wed, 12/05/2018 - 10:45

Following a record EU penalty, Google had to revamp its Shopping service and create more competition. Now, 32 percent of ads come from external Comparison Shopping Services (CSS). However, traditional product and price comparison portals only provide 9 per cent of the total ads. With marketing agencies occupying 23 per cent of the market, this calls into question the kind of competition that exists for ads appearing within Google Shopping.San Mateo, December 05, 2018 ‒...

Source: RealWire

New Study: Mobile Phones Are Driving 56% of Festive Online Fashion Sales

Submitted by Anonymous (not verified) on Wed, 11/28/2018 - 15:25

Black Friday and Cyber Monday 2018 were 36% Bigger for Online Fashion Retail than 2017 New Nosto Research Reveals Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 were 36% bigger than last year. Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for 71%...

Source: RealWire

Millennials’ preference for authentic and transparent content shakes up global influencer marketing industry, new report finds

Submitted by Anonymous (not verified) on Wed, 11/14/2018 - 13:40

Top findings: The majority of consumers express a preference for influencers who create authentic, engaging content90% of marketers say proving authenticity is critical to the future of influencer marketing85% of marketers say engagement data is the biggest metric of success for influencer marketing‘Fake followers’ ranks as number one concern within influencer marketing London. New York. (14 November, 2018): The ‘Influencer Marketing 2020’ report, published today by Influencer Intelligence in association with Econsultancy, found that for...

Source: RealWire

Qubit announces new solutions for Beauty, Fashion and Luxury to deliver personalized brand experiences in high-growth categories

Submitted by Anonymous (not verified) on Tue, 11/13/2018 - 12:04

[LONDON - 13th November 2018] Qubit, a leader in marketing personalization technology, today announced the availability of three new solutions designed for beauty, fashion and luxury retailers. Each package includes Qubit’s proprietary personalization platform along with specific personalization use cases that are designed to drive engagement, repeat purchases and lifetime value in these competitive and high-growth categories. “Over the past eight years, we’ve been privileged to work with some of the world’s most innovative beauty,...

Source: RealWire

CleverTouch Marketing Awarded 2019 'Best Company to Work For' Accreditation

Submitted by Anonymous (not verified) on Tue, 11/13/2018 - 10:00

Alresford-based company awarded two-star accreditation by Best CompaniesAlresford, UK, November 13, 2018 – CleverTouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, has been awarded a two-star accreditation by Best Companies, the leading engagement agency behind the coveted Sunday Times 100 Best Places to Work list.The accreditation is the second-highest standard available and recognises CleverTouch as an employer with an ‘outstanding’ commitment to workplace engagement. The accreditation is based on several factors, including...

The five habits of highly effective CX professionals revealed in new industry report

Submitted by Anonymous (not verified) on Tue, 11/13/2018 - 09:27

State of Customer Experience 2018 survey uncovers leaders, laggards and lessons in global CXLondon, UK and New York, NY and Oslo, Norway: 13 November 2018: There are five key habits that successful CX professionals have in common, according to the newly published State of Customer Experience 2018 report. The study is one of the most comprehensive global surveys of CX practitioners and was carried out by Confirmit in partnership with Engage Business Media. The resulting...

Source: RealWire

Mobile Marketing Association Germany Publishes Checklists For Multi-Touch Attribution (MTA)

Submitted by Anonymous (not verified) on Thu, 11/08/2018 - 14:07

BERLIN, GERMANY – November 8, 2018: In light of complex customer journeys, Multi-Touch Attribution (MTA) has become the holy grail for marketers. According to a recent study, 44% of advertisers still assign the entire conversion credit to the last interaction, often for lack of a better alternative[1]. To help marketers embrace Multi-Touch Attribution, the Mobile Marketing Association Germany has created checklists focussing on key features and implementation.Multi-touch attribution (MTA) enables marketers to track customer journeys...

Source: RealWire