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New AI-based ecommerce personalisation tech helps golf retailer increase online order values by 18%

Submitted by Anonymous (not verified) on Wed, 09/05/2018 - 10:45

Function18 doubles on-site engagement and makes visitors 1.3x more likely to buy with newly launched Nosto technology that delivers a ‘personalised store to every customer’Function18.com, which sells golf clothing from top sports brands such as Nike and Adidas, has seen an 18% increase in average order values while doubling page views and time-on-site with new AI-powered personalisation technology from Nosto. The newly launched technology can automatically personalise every element on a retail site from the...

Source: RealWire

Luxury brand Diane von Furstenberg attributes 11% of revenue being driven by personalization

Submitted by Anonymous (not verified) on Thu, 08/23/2018 - 15:04

After online overhaul, Qubit Pro and Qubit Aura used to create seamless multi-channel visitor journeys[NEW YORK - 23 AUGUST 2018] - Using the Qubit Pro personalization platform and Qubit Aura, the product discovery solution for mobile web, Diane von Furstenberg (DVF) has been able to leverage Qubit’s proprietary machine learning technology to create in-the-moment experiences - serving the right message, offer or product in the right place and at the right time, increasing brand engagement...

Source: RealWire

ADLV Members Meet GDPR Compliance Rules Deadline

Submitted by Anonymous (not verified) on Wed, 08/22/2018 - 12:00

With the support of the DVLA, the ADLV (Association for Driving Licence Verification) now sees the ‘light at the end of the GDPR transition tunnel’. Recent GDPR based changes announced by the DVLA, meant that over 2 million drivers were required to grant new driving licence data check permissions to their fleet operator by the 25th August. After this date no scheduled rechecks can take place using the former methods putting many drivers at risk...

Source: RealWire

Former eBay Executive Joins Amplience as Chief Revenue Officer

Submitted by Anonymous (not verified) on Tue, 08/14/2018 - 12:48

Michael Jones brings leadership experience in ecommerce, mobile commerce and Software-as-a-Service to Amplience as customers adopt its Content Management platform globallyNEW YORK, August 14, 2018 -- Amplience, the global leader in cloud-based Content Management and Asset Management Software-as-a-Service, today announced that Michael Jones has been appointed Chief Revenue Officer to support the company’s ongoing global growth and help customers deliver compelling, personalized experiences that increase revenues. As Chief Revenue Officer, Jones is responsible for all...

Episerver named a leader again in the 2018 Gartner Magic Quadrant for Web Content Management

Submitted by Anonymous (not verified) on Mon, 08/06/2018 - 13:05

Research analysts evaluated Episerver on ability to execute and completeness of visionLONDON, UK – 6 August 2018 – Episerver, the company transforming digital experiences, today announced its position in the Leaders quadrant of Gartner’s 2018 “Magic Quadrant for Web Content Management”[1] for the fourth year in a row.Gartner analysed Episerver among 18 total vendors of web content management tools and evaluated each based-on completeness of vision and ability to execute. According to Gartner, Leaders “execute...

Source: RealWire

Amplience Named "Hot Vendor" by Aragon Research

Submitted by Anonymous (not verified) on Wed, 08/01/2018 - 09:53

Leading analyst firm predicts that by year-end 2020, 50% of enterprises will abandon their traditional Website Management approach and shift to Dynamic Experience Management NEW YORK, August 1st, 2018 -- Amplience, the global leader in cloud-based Content Management and Asset Management Software-as-a-Service, today announced it has been included in the list of "Hot Vendors" in the "Hot Vendors in Dynamic Experience Management, 2018"[1] report by Aragon Research, Inc. Aragon Research predicts that by year-end 2020,...

Source: RealWire

New Research: Financial Services Brands Can Win in Google Searches by Targeting 'Direct Answers'

Submitted by Anonymous (not verified) on Tue, 07/31/2018 - 12:15

Searchmetrics Study finds 27% of finance-related Google searches trigger Direct Answers boxes, giving finance brands a valuable branding and traffic opportunitySan Mateo, July 31, 2018 ‒ Financial services companies looking to boost their online brand and traffic should focus on winning the prime place in Google search results called Direct Answers, new research from SEO and content marketing firm Searchmetrics reveals. Brands such as Bankrate.com, Investopedia.com and Wellsfargo.com are already successfully doing this.“Often called ‘position...

Source: RealWire

APAC Brand Leaders and Marketers to join the 'Content Marketing Summit Asia' in Singapore on Aug 15, 2018

Submitted by Anonymous (not verified) on Thu, 07/26/2018 - 11:55

Limited Delegate / Membership and registrations are now available.Innovative content creators may explore collaboration and partnerships. Singapore, July 26, 2018: The upcoming ASEAN edition scheduled to be held on August 15, 2018 at Singapore will host over 30 C-Suite global experts and practitioners from leading brands such as P&G, Nestle, Ericsson, SGInnovate, Under Armour, AON, Honeywell, Intel, Cisco, Dolby, Prudential, Temasek, Kayak and others. Over 400 delegates shall join the forum to acquire knowledge, get actionable...

Source: RealWire

BrightEdge, Searchmetrics GmbH and its US subsidiary settle all legal claims between them

Submitted by Anonymous (not verified) on Mon, 07/23/2018 - 12:20

San Mateo, July 23, 2018 ‒ BrightEdge Technologies, Inc. (“BrightEdge”), Searchmetrics GmbH, and Searchmetrics, Inc. (collectively, “Searchmetrics”) dismissed all legal claims between them as a result of a settlement which became effective on July 9th, 2018.The settlement, terms of which were not disclosed, resolves legal claims brought between BrightEdge and Searchmetrics concerning the misappropriation of trade secrets, unfair competition, trade libel and patent infringement, cases that were before the Superior Court of California (Case No....

Source: RealWire

Qubit Announces New Integration with SAP® Applications That Brings True Personalization to Ecommerce Businesses

Submitted by Anonymous (not verified) on Thu, 07/19/2018 - 10:03

Qubit’s integration will allow retailers using SAP® Customer Experience to increase revenue by as much as 6 percent [London and New York - 19 JULY 2018] Qubit Digital Ltd, a leader in marketing personalization technology, today announced that Qubit 2.0 now integrates with SAP® applications, including SAP® Customer Experience. The Qubit Pro and Qubit Aura products, which allow ecommerce companies to create truly personalized experiences that can increase revenue by up to six percent, can...

Source: RealWire