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Skout welcomes a university, a VR company and top 50 integrated marketing agency to its list of innovative clients

Submitted by Anonymous (not verified) on Tue, 03/06/2018 - 14:20

6th March 2018: Cheshire based B2B PR agency Skout has welcomed a trio of new clients, expanding the business’ regional, national and sector base, contributing to what’s set to be the agency’s highest earning year to date.Skout has been appointed by Birmingham City University (BCU) to deliver a number of B2B content marketing campaigns raising awareness and building authority of the university’s business services. Skout will start by creating a collection of content assets to...

Source: RealWire

Mobile Video Index: Facebook Video is Poised to Overtake YouTube

Submitted by Anonymous (not verified) on Mon, 02/26/2018 - 08:00

REDWOOD CITY, Calif – February 26 2018 – Openwave Mobility, the market leader in mobile video traffic management solutions today released the latest findings from its Mobile Video Index (MVI). This is the second edition of the MVI, a regular analysis of traffic data aggregated from live deployments in over 30 mobile operators. The study found that while YouTube remains the most popular for mobile video, Facebook is rapidly closing the gap in some markets...

Source: RealWire

Away Resorts begin journey to personalization at scale with Qubit

Submitted by Anonymous (not verified) on Wed, 02/21/2018 - 09:04

UK travel company unlocking customer data with industry-leading personalization platform[LONDON - 21 FEBRUARY 2018] Qubit, the leaders in marketing personalization technology, have today announced that Away Resorts, the UK holiday park operator, have partnered in order to take the online customer experience to the next level. Launched in 2008, Away Resorts will celebrate its 10 year anniversary this year, and the company want to build on the strong brand reputation they enjoy in the UK...

Source: RealWire

CleverTouch launches marketing technology solution to reduce email build time and empower marketing teams

Submitted by Anonymous (not verified) on Wed, 02/14/2018 - 10:00

Created by CleverTouch DevLab, Momentum allows field and regional marketers to build their own emails with no HTML knowledgeAlresford, UK – 14 February 2018 – Today, CleverTouch, Europe’s leading Marketing Automation consultancy and service provider, announced the launch of Momentum, a marketing technology service enabling field marketers to easily create beautiful HTML emails in Marketo and Eloqua without the need for central marketing teams.Momentum’s mission is to make email creation easy for the entire marketing...

Source: RealWire

Qubit's 2018 Travel Survey Confirms Important Role that Mobile, Personalization and Reviews Play in Searching for and Booking Vacations Online

Submitted by Anonymous (not verified) on Tue, 02/13/2018 - 13:00

Survey Data Also Reveals the Behavior Gap Between Travelers Under and Over 35 Years Old[LONDON & NEW YORK – February 13, 2018] – The state of the travel and tourism market is in transition based on a number of factors, including the maturation of personalization and mobile technology according to new survey data released today by Qubit, the leaders in marketing personalization technology.Qubit’s 2018 Travel Survey revealed that younger and older travelers have different approaches...

Source: RealWire

Episerver Announces a New Visitor Intelligence Product and Releases a Headless API

Submitted by Anonymous (not verified) on Thu, 02/08/2018 - 10:36

Episerver Insight™ provides deep customer journey analyses, while the Headless API™ makes it easier to engage through the growing number of devices in the Internet of ThingsIRVINE, Calif. -- February 8, 2018 -- Episerver, the company transforming digital experiences, today announced the launch of Episerver Insight and a new Headless API to help organizations gain visitor intelligence and deliver more seamless experiences for their customers everywhere they engage.Visitor intelligence for personalized journeysEpiserver Insight allows modern...

Source: RealWire

Amplience Shares Best Practices for Developing and Executing Effective Retail Engagement Strategies

Submitted by Anonymous (not verified) on Tue, 02/06/2018 - 12:10

London, UK, 6 February 2018 -- Amplience today announced that registration is open for the company’s 2018 Retail Engagement Summits. Taking place in New York on February 22nd and London on March 6th, the Summits will tackle the key challenge facing retailers today: shopper engagement. The Amplience team together with selected industry experts will be showcasing new tools and processes which help retailers deliver more contextual and persuasive content.With the Amplience platform, forward-thinking retailers can...

Source: RealWire

Hobbs and Qubit partner as millions of pounds driven by personalization

Submitted by Anonymous (not verified) on Thu, 02/01/2018 - 11:33

British designer chooses Qubit for another year to drive customer experience initiatives and differentiate[LONDON] --- [1st February 2018] Hobbs London, the global women’s fashion retailer, are continuing to make personalization a top priority by partnering with Qubit after realising an excellent performance from the Qubit Pro personalization platform in the first year. Qubit, the leaders in marketing personalization technology, provide Hobbs with the most comprehensive record of their online visitors, enabling them to match visitor...

Source: RealWire

Booxscale, The Marketplace of Marketplaces, welcomes Ex-Google executive Cliff Hinrichs

Submitted by Anonymous (not verified) on Mon, 01/29/2018 - 12:11

London, January 29, 2018 The booking-button innovator Booxscale today announced that it has named Cliff Hinrichs as a new board member, to maximise their opportunities for growth.Booxscale is the “marketplace of marketplaces” and champions instant book buttons by surfacing them at the most convenient point in a user journey. The middleware marketing company wants customers to be able to order food, or book an appointment, from just “one-click”. It has created a one stop shop...

Source: RealWire

Pureprofile extends Confirmit Relationship

Submitted by Anonymous (not verified) on Tue, 01/23/2018 - 11:45

Data Collection, Panel Management and Analytics to underpin global growthLondon, UK, New York, NY and Oslo, Norway: 23 January 2018: Leading provider of data, insights, programmatic and lead generation solutions, Pureprofile has announced it will extend its 10-year relationship with Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement, and Market Research. ASX-listed Pureprofile was founded in Sydney in 2000 and will continue to use the Confirmit Horizons platform for its data collection,...

Source: RealWire