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New Study: Majority of Websites Currently Fail to Meet User Experience Requirements in Google’s Forthcoming Core Web Vitals Update

Submitted by Anonymous (not verified) on Tue, 04/20/2021 - 15:33

Searchmetrics research suggests 96% of sites in desktop searches and over 90% of those in mobile searches currently fail to meet Google’s three Core Web Vitals usability thresholds San Mateo/London April 20, 2021 – New research suggests most websites that rank in Google’s top 20 search results do not currently pass the minimum requirements for a good page experience set out in the search engine’s new Core Web Vitals update which officially rolls out from...

Source: RealWire

World Health Organization and Out There Impact join forces to use the power of mobile to prevent the ongoing spread of COVID-19 as world awaits vaccine rollout

Submitted by Anonymous (not verified) on Wed, 12/16/2020 - 09:12

Global campaign looks to reach hundreds of millions of global citizens by early 2021, sharing reliable, accurate and engaging information, via mobile, on how to prevent infection and help contain the spread of COVID-19 16th December, 2020 – London, UK: Out There Impact, the impact division of mobile advertising and data monetisation company Out There Media, committed to using the power of mobile technology for the greater good, today announced that it is collaborating with...

Source: RealWire

Brands Will Waste 99.9% Of Banner Advertising Spend This Year

Submitted by Anonymous (not verified) on Thu, 11/19/2020 - 09:42

Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028 19 November, 2020 – London, UK: Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000...

Source: RealWire

RCS will generate $52.2 billion for mobile operators by 2028

Submitted by Anonymous (not verified) on Thu, 11/19/2020 - 09:29

Inability for digital banner advertising to drive consumer brand engagement will see billions in media spend diverted to RCS brand campaigns, dramatically boosting mobile operator revenues 19 November, 2020 – London, UK: Brands will divert billions of dollars from ineffective digital banner advertising to mobile operator-led RCS campaigns over the coming years, according to the findings of a report by business messaging intelligence experts, Mobilesquared. Global brand RCS spend will be worth more than $52.2...

Source: RealWire

MMA Germany Announces the Mobile Video Checklist

Submitted by Anonymous (not verified) on Fri, 10/30/2020 - 09:00

A marketer’s guide to mobile video ad success Munich, October 30, 2020: The research is clear — mobile video ads are becoming increasingly popular. The majority of digital video users consume videos on their mobile phones. In Germany, this figure is already over 61%, according to eMarketer. Meanwhile, mobile is estimated to account for around 82% of all digitally sold advertising space, and 51% of total global advertising budgets by 2023. The writing is on...

Source: RealWire

MMA Announces Katja Griesser As New Country Director Germany

Submitted by Anonymous (not verified) on Tue, 09/08/2020 - 10:38

Berlin, 8.9.2020: Today, the German chapter of the Mobile Marketing Association — the MMA Germany — is pleased to announce a new Country Director, Katja Griesser. She was previously Global Head of Business Development at Telefónica, and will follow Daniel Rieber, who initiated the chapter together with chairman Mark Wächter in 2016. Today, the MMA Germany is an established association with members from leading companies and brands like Unilever, Coca-Cola, McDonald’s, and Mastercard. “We are...

Source: RealWire

Malware main culprit for mobile ad fraud and airtime theft in South Africa according to Secure-D

Submitted by Anonymous (not verified) on Fri, 09/04/2020 - 10:45

18,000 different malicious apps active in SA in one year London, September 04, 2020 – Nearly 1.7 million mobile subscribers are infected with mobile malware in South Africa alone, according to full year 2019 data by mobile security expert, Secure-D. According to the company, malware is the main culprit responsible for airtime theft and mobile ad fraud evident in the country, with 18,000 instances found on South African users’ devices. Users are urged to be...

Source: RealWire

FYAMI Extends Its ‘Marketing For a Tenner’ Covid Support Scheme,’ until November 1st, 2020

Submitted by Anonymous (not verified) on Fri, 08/14/2020 - 08:35

London based Growth consultancy, The FYAMI Marketing Group Limited, extended its widely acclaimed ‘marketing for a tenner scheme,’ until November 2020. The scheme helps start-ups and small businesses with their sales and marketing goals during these challenging times. Faye Eldridge, FYAMI’s Founder and CEO says, “I have spoken to many other CEOs and entrepreneurs over the last few months, listening to their concerns and what they are losing sleep over. Currently, many of them face...

Source: RealWire

Wyld launches innovative mobile mesh technology to create new applications in consumer and enterprise networks and monitor social distancing

Submitted by Anonymous (not verified) on Tue, 07/14/2020 - 09:26

Generate new revenue streams, operate more efficiently and get back to work safely in the new normal 14 July 2020: Wyld Networks has launched Wyld Mesh and Fusion, a new mobile mesh networking technology and content delivery platform. Wyld Mesh and Fusion benefit businesses looking for innovative ways to generate much needed new revenue streams, operate more efficiently, get back to work safely and monitor social distancing practices. Wyld Mesh harnesses the power of peoples’...

Source: RealWire

VDX.tv, A New Business Division of Exponential Interactive, Is Expanding Into Canada

Submitted by Anonymous (not verified) on Thu, 03/12/2020 - 12:00

VDX.tv allows brands to amplify their advertising with customised, video-driven solutions served across channels and screens, including connected TV. 12th MARCH 2020 TORONTO, Canada -- Digital advertising leader Exponential Interactive announced this week that it is rolling out its new, video-driven business division, VDX.tv, in all global markets. VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement is on the heels of a...

Source: RealWire