AI Agents Are Coming to Netflix to Grow Its $3 Billion Ad Business
Submitted by Anonymous (not verified) on Wed, 05/13/2026 - 14:47At the upfront, Netflix argues it has finally built the infrastructure to match its advertising ambitions.
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Netflix’s Nicolle Pangis on Measurement, AI, and the Future of Streaming Advertising
Submitted by Anonymous (not verified) on Wed, 05/13/2026 - 14:08Successful AI-driven advertising depends on more than just automation.
MS NOW Reveals New Show Names Ahead of Debuts
Submitted by Anonymous (not verified) on Wed, 05/13/2026 - 12:01The new weekday programs debut Monday, June 15.
Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads
Submitted by Anonymous (not verified) on Wed, 05/13/2026 - 11:00At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI
Jeep Wrangler Marks 85 Years With Muscle From Captain America
Submitted by Anonymous (not verified) on Wed, 05/13/2026 - 10:25The campaign coincides with both brands' 85th anniversaries and America's 250th birthday
TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads
Submitted by Anonymous (not verified) on Wed, 05/13/2026 - 09:00TikTok is investing more aggressively in AI ads infrastructure—while entrenching its walled garden effect.
With Breeze Airlines Partnership, Archer Roose Turns to Travel to Build Its Brand
Submitted by Anonymous (not verified) on Wed, 05/13/2026 - 05:00Distribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brand
Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch
Submitted by Anonymous (not verified) on Tue, 05/12/2026 - 18:12Disney had over 100 celebrities, but live events and the Big Game were the true stars of its upfront.
YouTube’s Brandcast Puts Creator Partnerships Front and Center
Submitted by Anonymous (not verified) on Tue, 05/12/2026 - 18:00Google's ad sales chief Sean Downey talks direct-to-creator deals, channel slates, and why 'the future of brand is trust, not social.'
Why Some Brands Chose Stagecoach Over Coachella This Year
Submitted by Anonymous (not verified) on Tue, 05/12/2026 - 16:24Brands like T-Mobile and American Eagle tapped into the buzzy country music festival to reach a growing niche