First Look Media, the journalism venture from eBay founder and Chairman Pierre Omidyar, has hired Michael Rosen as its chief revenue officer, making him the startup's first hire on its business side.Glenn Greenwald, the blogger who has worked closely with Edward Snowden, was the first to join First Look Media on the editorial side.Mr.

Article imported: Tue February 4, 2014, 8:35 pm

Good Housekeeping is a monster brand for parent company Hearst. The 129-year-old magazine is among its largest in terms of revenue, with more than 4.4 million subscribers. Consumers place enormous trust in the Good Housekeeping Seal.

Article imported: Tue February 4, 2014, 8:35 pm

In marketing, sometimes the greatest obstacle to greatness can be attempting to re-create greatness. Advertising seems to know only how to cheapen art, making it incredibly rare to find an homage that doesn't feel like a commercialized cardboard cutout of the original. So it was ambitious enough for The Sunday Times and agency Grey London to attempt this ad devoted to iconic moments in art, music and film. But then they doubled down by choosing to create one seamless take that brings each of these masterworks to life.

Article imported: Tue February 4, 2014, 8:35 pm

In marketing, sometimes the greatest obstacle to greatness can be attempting to re-create greatness. Advertising seems to know only how to cheapen art, making it incredibly rare to find an homage that doesn't feel like a commercialized cardboard cutout of the original. So it was ambitious enough for The Sunday Times and agency Grey London to attempt this ad devoted to iconic moments in art, music and film. But then they doubled down by choosing to create one seamless take that brings each of these masterworks to life.

Article imported: Tue February 4, 2014, 8:35 pm

Time Inc. CEO Joe Ripp is continuing his winnowing of the publishing company ahead of its spinoff from Time Warner, announcing layoffs while eliminating the longtime brand operating clusters that contained the company’s diverse titles. Instead of having News/Business/Sports, Style & Entertainment and Lifestyle groups, a legacy of the former CEO Ann Moore years, the company’s titles—including 25 U.S.

Article imported: Tue February 4, 2014, 8:35 pm

TV advertisers are tapping all sorts of data streams to better improve TV targeting, but that can work both ways. Now TV viewing data from Rentrak will flow to mobile tracking and targeting firm PlaceIQ.The mobile company uses a variety of data sets to segment people who visit specific locations.

Article imported: Tue February 4, 2014, 8:35 pm

The second season of Mako Mermaids, one of the less talked about “Netflix originals,” is currently in production. It began shooting in December.
Fans (of which there are apparently plenty) may enjoy checking out these vlogs from the production, which recently hit YouTube.

Article imported: Tue February 4, 2014, 4:16 pm

Heineken USA has looked overseas to find its next chief marketing officer, hiring Nuno Teles, who currently runs marketing for Heineken Brazil. He replaces Lesya Lysyj, who departed the importer in October to become president of Weight Watchers North America.Mr. Teles is a native of Portugal.

Article imported: Tue February 4, 2014, 4:16 pm

South African whiskey brand Bell's and ad agency King James might just lift your spirits with this story of an elderly man struggling to overcome his illiteracy so he can celebrate a family milestone. Director Greg Gray of Velocity Films employs a restrained cinematic style to show "The Reader" diligently practicing his A-B-Cs at every opportunity. There are some deft details: Our hero initially misspells "Kat" while playing Scrabble but gets it right later on, and he places cards reading "Kettle," "Oven" and "Taps" on corresponding objects around his home.

Article imported: Tue February 4, 2014, 4:16 pm

Time Inc. has begun laying off employees as part of a broader restructuring at the company, CEO Joe Ripp said in a memo to employees Tuesday morning.A spokeswoman for Time Inc. declined to discuss the number of layoffs, but Mr. Ripp said in his memo that David Geithner, exec VP-president of the Style and Entertainment Group, and Ed Kelly, CEO of American Express Publishing, were leaving.

Article imported: Tue February 4, 2014, 4:16 pm