Amazon Flexes Its Reach With Star-Packed Upfront
Submitted by Anonymous (not verified) on Mon, 05/11/2026 - 22:17The tech giant is betting on live sports, YA, fantasy, and spinoffs to woo advertisers.
The tech giant is betting on live sports, YA, fantasy, and spinoffs to woo advertisers.
Fox leaned into live sports, streaming growth, and a 'first principles' tech story, with a Baywatch remake making waves.
NBCUniversal's upfront event includes new adtech, Fast and Furious spinoffs, and Sunday night sports.
Michael Houston will take on an advisory role after more than two decades with the holding company.
U.S. brands have a unique opportunity, but many are wasting it.
Netflix ads leader Amy Reinhard previews the streamer's upfront pitch, what's next for NFL and World Cup, and how the company is making its mark.
Amazon is expanding its creative tools for advertisers.
The series will feature Matlins in conversation with marketers and cultural luminaries, exploring the central role brand-building serves in business.
The White Stripes' 'Seven Nation Army' gets a Unilever makeover.
We asked design experts to weigh in on the new logo, which comes on the heels of its return to the Xbox name from Microsoft Gaming