1. RealWire b2b marketing
  2. View items

Articles from RealWire b2b marketing

Primary tabs

AMS celebrates 20 years of successful association management

Submitted by Anonymous (not verified) on Mon, 03/27/2017 - 14:09

Fremont, CA. March 27, 2017 – Association Management Solutions (AMS) – an industry leader in professional association management – will reach a milestone anniversary in April as the company celebrates 20 years since its formation. The company was founded in 1997 with just three clients: The DSL Forum, the Frame Relay Forum and the Enterprise Computer Telephony Forum. Since then, the California company has continued to grow and now manages 14 clients across a range...

Source: RealWire

Stress levels reaching boiling point for three-quarters of marketers

Submitted by Anonymous (not verified) on Fri, 03/24/2017 - 10:00

Octopus Group’s ‘Breathless Business’ survey finds B2B marketers over-worked, under-valued and struggling with strategyFriday 24th March, London - Businesses are losing the capacity to plan for the future as marketing execs are feeling stressed and overworked, according to new Octopus Group research of 200 UK marketers. As planning cycles get shorter and long-term strategies seemingly become a thing of the past, marketers are facing change from all directions, with 77% admitting to being stressed, 65%...

Source: RealWire

Confirmit Delivers Unprecedented Insights through Text Analytics Innovation

Submitted by Anonymous (not verified) on Thu, 03/23/2017 - 09:00

New Confirmit Horizons capabilities boost ease of use and drive deeper insight discoveryLondon, UK and Oslo, Norway and New York, NY: 23 March 2017 Confirmit, the leading global solutions provider for Voice of the Customer, Voice of the Employee and Market Research has launched the latest evolution of its software suite which makes it easier than ever for organisations to drill down to insights within unstructured feedback using ground-breaking text analytics techniques. As part of...

Source: RealWire

Qubit Targets Ambitious Growth with Two New Senior Hires

Submitted by Anonymous (not verified) on Wed, 03/15/2017 - 08:00

Personalization innovator kicks off 2017 by adding key roles to its executive team[LONDON and SAN FRANCISCO] --- [March 15th, 2017] Qubit, the leader in data-driven personalization, has appointed Tracy Maraj as VP Global People Operations, and Kevin Zellmer as VP of Global Partners. Maraj will be based in Qubit’s London office where her key focus will be shaping Qubit’s people strategy in attracting, developing and retaining the best talent - with a commitment to diversity...

Source: RealWire

Misys named a Business Superbrand two years running

Submitted by Anonymous (not verified) on Mon, 02/27/2017 - 11:35

Influential annual listing features the UK’s strongest business-to-business brandsLondon, UK, 27 February 2017 – Misys has been awarded Business Superbrands status for 2017. This follows the latest iteration of the long-running annual survey, which has been identifying the UK’s leading business-to-business brands since 2001.The process was managed by The Centre for Brand Analysis (TCBA) and questioned 2,500 individual business professionals from across the UK, as well as the independent and voluntary Business Superbrands Council. The...

Source: RealWire

Purple and Smarter WiFi stir up business for Wok&Go

Submitted by Anonymous (not verified) on Mon, 02/27/2017 - 09:00

Purple, the intelligent spaces company, Smarter WiFi and TP-Link have today announced their collaboration with Wok&Go, serving its thousands of diners across the UK with a seamless WiFi connection. Wok&Go, the popular noodle bar franchise, sought the services of Purple and Smarter WiFi having realised that free connectivity was something that paying diners now expect. With no guest WiFi in place prior to Purple, Wok&Go required an efficient WiFi solution for customers that also captured...

Source: RealWire

ICM Direct and Confirmit sign new three-year deal to support all data collection activities

Submitted by Anonymous (not verified) on Thu, 02/23/2017 - 09:30

Confirmit Horizons supports real-time research with powerful collection and dashboard reportingLondon, UK and Oslo, Norway and New York, NY: 23 February 2017 ICM Direct, a specialist in data collection and real-time Market Research data solutions, has agreed a new three-year deal with Confirmit. The deal continues the existing long-standing relationship between the two organisations and makes Confirmit Horizons the primary data collection tool for all ICM Direct’s research activities.ICM Direct specialises in research programmes that...

Source: RealWire

Hampleton Partners Report Shows Resurgence in Digital Marketing M&A

Submitted by Anonymous (not verified) on Thu, 02/09/2017 - 15:20

Interest from strategic investors likely to continue to fuel consolidation over the next 12 monthsLondon, February 9th 2017: The latest market report from technology M&A advisory firm, Hampleton Partners, reveals a resurgence in Digital Marketing M&A activity in 2016 with strong but selective M&A interest from strategic investors likely to continue to fuel consolidation in the sector over the next 12 months. The Digital Marketing M&A report, which covers the period between July 2014 and...

Source: RealWire

Winners announced: 2016 UK & Ireland Employee Engagement Awards in Association with People Insight

Submitted by Anonymous (not verified) on Fri, 01/27/2017 - 09:48

Winners include: Virgin Trains, Tata Consultancy Services, McDonald’s Europe, Heathrow Airport and Tesco Bank The victorious were announced at a Gala ceremony at Wembley Stadium last nightLondon – January 27, 2017 – The 2016 UK Employee Engagement Awards in association with People Insight, today announces its winners - the companies that put workforce engagement at the heart of their business strategy.Founder and CEO Matt Manners said: “The world of engagement is evolving and creating positive...

Source: RealWire

Confirmit delivers mobile survey experiences anywhere with Confirmit AskMe

Submitted by Anonymous (not verified) on Tue, 01/10/2017 - 09:30

Innovative new app maximises mobile feedback opportunities regardless of connectivityLondon, UK and Oslo, Norway and New York, NY: 10 January 2017: Confirmit has launched Confirmit AskMe, a mobile survey app that allows participants to respond to Voice of the Customer, Voice of the Employee and Market Research surveys wherever and whenever it suits them – even without an internet connection.Confirmit AskMe has been designed to address the ongoing challenge of survey participation by targeting the...

Source: RealWire