Terms like insight, disruption, and engagement are misunderstood, misleading, and misdirect your media spend.
The company's updated privacy policy quietly formalizes data-sharing with marketing partners and confirms it's receiving purchase data from advertisers, just as ChatGPT uninstalls are on the rise.
Asian retail—much of it Chinese—is now having its own moment.
A weekly roundup of the biggest U.S. and global brand leadership appointments.
The Asian American Advertising Federation (3AF)'s 2026 Impact 50 honors brands that recognize the Asian American consumer.
Brands including Skittles, Claire's, Chivas Regal, and Budweiser are behind the week's most notable ads.
From outcomes-based pricing to agent-led orchestration and the future of discoverability, these are the conversations that dominated Possible.
Ads make up just 10% of its revenue. The platform hopes to grow that number without alienating its paying subscribers.
Fox News was the only network with across-the-board week-to-week gains.
Both companies are spending massively on AI infrastructure: It’s a gambit that could pay off as signals point to AI improving advertising performance.
