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KLM sees email conversions quadruple with implementation of Webtrends Streams

Submitted by Anonymous (not verified) on Tue, 07/08/2014 - 09:28

KLM achieves 72% click through rates for email campaign with WebtrendsLONDON, UK 8th JULY 2014 - Webtrends, the global leader in digital marketing solutions, today announced that leading travel company, KLM, has implemented its Analytics, Optimize and Streams solutions, resulting in a significant rise in the success of KLM's email marketing campaigns.Webtrends Analytics has empowered KLM to maximise its email marketing strategy using data-driven evidence and knowledge, allowing KLM to have a better understanding of...

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Companies must crack ‘social’ customer service in order to survive

Submitted by Anonymous (not verified) on Thu, 06/26/2014 - 10:36

Forrester Research commissioned by Conversocial predicts social customer service technology will become number one investment in 2014, as brands realise social networks are more than just a marketing toolLondon Thursday 26th June 2014 - A Forrester study*, commissioned by the leading social customer service platform Conversocial, has revealed a lack of ownership and understanding of social media within organisations that could see brands fall behind in the overall customer service stakes. Over half (67%) of...

Source: RealWire

SDL Millennial Study Reveals Language Strategy Critical to Enhancing Customer Experience Success

Submitted by Anonymous (not verified) on Mon, 06/23/2014 - 13:45

Data unveils 46% of millennials more likely to purchase if information is in their preferred languageWAKEFIELD, Mass - June 23, 2014 - According to a new study released by SDL (LSE: SDL) today, 32 percent of millennial consumers in English speaking countries prefer a language other than English, and 46 percent are more likely to purchase if information is presented in their preferred language. These new findings demonstrate that it is imperative for brands to...

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New technologies combined with existing methods provide strongest opportunity for success in VoC and MR

Submitted by Anonymous (not verified) on Thu, 06/19/2014 - 11:38

Confirmit Community Conference series highlights key challenges and opportunities for development in VoC and MRLondon, UK and Oslo, Norway and New York, NY: 19 June 2014: Social media, text analytics and mobile are key drivers for development within Voice of the Customer (VoC) and Market Research (MR) programmes, but the value of combining them with existing methods of capturing feedback must not be ignored. This is one of the main conclusions of Confirmit's Community Conference...

Source: RealWire

Video Takes 65% Share of Google Universal Search, While Product Listing Ads Rise 200%, Finds New Study

Submitted by Anonymous (not verified) on Wed, 06/18/2014 - 14:00

Searchmetrics research says Universal Search Integrations appear in 81% of all Google searchesSan Mateo - June 18, 2014 Google delivers blended or Universal Search results for around 81% of all searches according to a new study from pioneer and leading global, enterprise SEO platform provider, Searchmetrics. During 2013, Universal Search Integrations featuring Video results appeared for 65% of keyword searches, while the total count of Google Shopping Product Listing Ads (PLAs) appearing within Universal Search...

Source: RealWire

IHS and Zentrick Partner for Unique Research into Interactive Video Market

Submitted by Anonymous (not verified) on Wed, 06/18/2014 - 13:37

First ever study into global size and value of current and future marketCannes, France - 18th June 2014: With 81 percent of brands already integrating online video production into their marketing strategies and video budgets expected to increase in the next year, interactive video pioneer Zentrick has partnered with IHS, the leading global source of information and insight, to create the first ever global research into the evolution of this growing sector; interactive video.Pairing Zentrick's...

Source: RealWire

SDL Language Cloud Breaks Down Barriers to Effective Global Communication

Submitted by Anonymous (not verified) on Wed, 06/11/2014 - 13:24

Leading CXM organisation announces cloud translation platform that enables companies to deliver relevant customer experiences across languages and culturesMAIDENHEAD, UK - June 11, 2014 - SDL (LSE: SDL) today introduced SDL Language Cloud™, a cloud translation platform that empowers organisations to easily communicate across languages and engage global customers. As an essential component of SDL Customer Experience Cloud, the platform will simplify translation and global communication for businesses of all sizes by providing direct access...

Source: RealWire

Virtual fitting room company Fits.me appoints chief executive to drive expansion and growth

Submitted by Anonymous (not verified) on Wed, 06/11/2014 - 09:30

London, UK - June 11th 2014 - Fits.me, the leading virtual fitting room solutions provider, has appointed a new chief executive, James Gambrell, to expand the company into a global solutions provider for the world's top apparel retailers. He joins Fits.me with more than 25 years' experience in operations, finance, technology, strategy development and implementation, and a long record of scaling innovative technology companies into successful global businesses.Most recently, James Gambrell led, as CEO, the...

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Shorter, Sharper .UK Domain Name Extension Now Available

Submitted by Anonymous (not verified) on Tue, 06/10/2014 - 12:12

Biggest Change in the UK Domain Space Since 1985 London, UK (10 June 2014) - GoDaddy, the world's largest technology provider dedicated to small businesses, announced it has entered into an Accredited Partnership with Nominet, one of the world's leading Internet registry companies, enabling British and international customers to benefit from the new .UK domain name, which is available starting today at GoDaddy.UK. Putting the emphasis firmly on the website name, .UK provides a space...

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Content Finds the Customer: SDL Global Study Finds Social Media Drives Content Discovery with Millennials

Submitted by Anonymous (not verified) on Wed, 06/04/2014 - 14:34

Marketers learn which 10 percent of their content does 90 percent of the work to create an impact for its brand. European millennials use fewer channels for content discovery then their U.S. counterpartsMAIDENHEAD, UK - June 4, 2014 - Marketers have come to realise that churning out mountains of content is not a sustainable or effective way to target its millennial customers. Fortunately, volume doesn't matter but creating the right content and delivering it consistently...

Source: RealWire