Last week, TNT revealed that it was launching an actual "Ewing Energies" gas station in the U.S. to promote the third season of its reboot of Dallas, the iconic 1980s Friday night soap opera. Now it's disclosing that the location will be in New York while opening for business on Monday just in time for the first episode.
Specs Who From left, Jim Copacino, co-founder and ecd; Betti Fujikado, co-founder and director of account management; Tim O’Mara, director of engagement strategy; Brandy O’Briant, managing director; and Mike Hayward, creative director What Full-service ad agency Where Seattle Celebrating its hometown like few agencies do, Copacino + Fujikado boasts seven clients with Seattle in their name, from the Seattle Aquarium to the Seattle Times to the Seattle Mariners, for whom
Chances are, you feel guilty about it already, but here it comes: While 93 percent of us believe breakfast is the most important meal of the day, 56 percent of us skip it. Why? Well, chances are you know the answer to that, too: We’re really busy. In fact, according to NPD Group, Americans spend 13 minutes each day eating breakfast. (Another estimate puts that time at a mere six minutes.) Of course, brands like Kellogg’s are well aware of the situation.
Spark, which previously served as ConAgra Foods’ digital agency, has won all of the packaged food company’s U.S. media planning and buying business, sources said. The account had previously been handled by WPP Group’s MediaCom. Reps at the media arm of Publicis Groupe’s Starcom MediaVest Group unit declined comment and those at the Omaha marketer could not immediately be reached.
Where to start? Benicio del Toro's spiked Billy Idol locks? Chris Pratt in a Michael Jackson leather jacket with an elderly Walkman? A raccoon wielding the very latest in tactical firearms atop a talking tree?
Funny how Alex Bogusky is still seeing opportunities where brands and agencies are missing them. Case in point: A recent tweet to Liberty Mutual urging the insurance company—whose Winter Olympics ads are all about overcoming setbacks—to make a commercial about Heidi Kloser, the U.S. skier who was badly injured the day before the Sochi Games began.
As the lodging industry grapples with Airbnb, TripAdvisor and other locally oriented services, major hotel brands are increasingly taking a back seat to the surrounding neighborhoods. “Our facility is no longer the destination,” said one hotel executive. “Now we are a portal to the community around us.” About half of travelers want to explore the local area while on a business trip, according to a 2013 survey released this week by Millward Brown. For business travelers, “discovery” now ranks higher than “escape” or “indulgence,” per the survey.
We're deep into the third month of the 2014 Winter Olympics—that's how long they've been going on, right?—and the Games' gazillion sponsors are still rolling out TV spots in hopes that at least some viewers are still glued to their screens. One of the prevalent themes this year has been kids getting inspired by Olympics athletes, often with heartwarming results. (The other major trend: AMERICA.) To promote its Galaxy line, Samsung, "the official smartphone partner of the U.S.
The Sports Illustrated Swimsuit Issue is celebrating its 50th anniversary with its biggest in 25 years. Lucia Moses takes a look at how the one percenters spend their money.
Venables Bell & Partners has prevailed in Reebok's global creative review. As lead agency on the brand, the San Francisco-based shop succeeds DDB. Reebok spends an estimated $50-60 million in media globally each year.
