Articles from AdWeek Advertising and branding

Specs Who John Muszynski What Where How’s the transition back into TV buying been treating you? I’m very, very fortunate that I’ve had such a diverse experience base during the 33 years of working at the Starcom MediaVest Group family. But this is what I really like to do and what I think I’m really good at. I feel like I’ve been rejuvenated to be able to work in this agency.

Steady are the hands that guide OMD. It’s a Monday afternoon in early January, and a handful of the media agency’s top executives are gathered at its headquarters near Wall Street to discuss last year’s performance. “2013 was a really great year for OMD,” says Daryl Simm, CEO of the agency’s parent unit, Omnicom Media Group. “We’ve had some great examples of both client successes and also the development of people within the organization.” It’s hard to dispute Simm’s point. Last fall, OMD landed marquee U.S.

Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud.

Marketers are officially obsessed with trying to frighten the world-weary populace of New York City. Following the recent devil baby and zombie stunts, here's footage of the Chobani bear—an animatronic version of the real bear in the Super Bowl commercial—ambushing people in Manhattan, knocking over a hot dog stand and generally hamming it up. These videos are pretty funny, but I'd like to see New Yorkers fight instead of just whipping out their phones to take a picture.