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The 4 Fundamental Steps of Conversion Optimization

Submitted by Anonymous (not verified) on Fri, 12/18/2015 - 13:41

Once upon a time, I was sitting in my office looking over data for one our new clients and reviewing the conversion project roadmap. The phone rang and on the other end was the VP of marketing for a multi-billion-dollar company. It is very unusual to get an unannounced call from someone at his level, but he had an urgent problem to solve. A good number of his website visitors were not converting.
His problem did not surprise me. We deal with conversion rates optimization every day.

Restoring Firefox Extensions After The Firefox 43 Update

Submitted by Anonymous (not verified) on Thu, 12/17/2015 - 19:39

Firefox recently updated to version 43 & with that, they automatically disabled all extensions which are not signed, even if they were previously installed by a user and used for years.
If you go to the add ons screen after the update (by typing about:addons in the address bar) you will see a screen like this

Extensions which are submitted to the Mozilla Firefox add ons directory are automatically signed when approved, but other extensions are not by default:

Publisher Blocking: How the Web Was Lost

Submitted by Anonymous (not verified) on Wed, 11/25/2015 - 18:03

Streaming Apps

Google recently announced app streaming, where they can showcase & deep link into apps in the search results even if users do not have those apps installed. How it works is rather than users installing the app, Google has the app installed on a computer in their cloud & then shows users a video of the app. Click targets, ads, etc. remain the same.
In writing about the new feature, Danny Sullivan wrote a section on "How The Web Could Have Been Lost"

Virtual Real Estate Virtually Disappears

Submitted by Anonymous (not verified) on Fri, 08/21/2015 - 07:33

Back in 2009 Google executives were scared of not being able to retain talent with stock options after Google's stock price cratered with the rest of the market & Google's ad revenue growth rate slid to zero. That led them to reprice employee stock options. That is as close as Google has come to a "near death" experience since their IPO. They've consistently grown & become more dominant.