Articles from Adweek news

In the longstanding fight to combat online piracy, there’s been growing pressure on the advertisers whose ads appear on sites that steal copyrighted material. The Obama administration has called for private-sector actions to reduce piracy.

Facebook fell out of favor with Hollywood more than a year ago, and a sampling of marketers for Academy Award-nominated movies suggests little has changed. Major paid pushes using the social giant were few and far between last year, per the studios contacted by Adweek. 12 Years a Slave, for instance, didn’t buy a single ad, a source close to its campaign said. Facebook declined to comment. “Facebook is like the old phone book—everyone’s in it, so you need a presence,” said Patrick Young, co-founder of Jetset Studios, a flicks-focused agency in Los Angeles.

When SmartMoney made its debut in 1992, it was anything but another staid business magazine. A joint venture of Dow Jones and Hearst Magazines, it mixed humor with provocative stories, many of which regularly incensed advertisers. Founding editor Steve Swartz, a former Wall Street Journal Page One editor, embraced it all, taking meetings with angry executives. The magazine quickly asserted itself as a contender among personal finance titles and rocketed Swartz’s career when Hearst Corp. CEO Frank Bennack Jr. came calling in 2001, offering him the chance to help run Hearst’s newspapers.

Chad Saul is getting grounded again. After more than a year of working at a holding company (MDC Partners) and consulting, Saul this week joins Innocean USA as chief growth officer, a new position. Saul, who before MDC worked at Deutsch LA, Team One and Arnold, said he missed being in the trenches of an agency. At MDC, he provided pitch support to agencies such as 72andSunny but wasn't connected to any one shop.