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The Best Social Network for Real-Time Marketing

Specs Who Jordan Bitterman Age 41 New gig Chief strategy officer, Mindshare Old gig Head of social, mobile and content, Digitas What’s your new job all about? The agency’s position is all about adaptive marketing—using real-time insights to drive real-time actions. How do we move swiftly, putting science, speed and culture at the forefront of everything we do? What is adaptive marketing? Real-time marketing became an industry buzzword.

NBC to Promote New Comedies After Final Night of Olympics, Closing Ceremony

NBC is putting an end to all the post-Olympics monkey business. Two years after making viewers go ape by interrupting the closing ceremony of the London Games with a preview of the simian sitcom Animal Practice, the broadcaster is taking a much more cautious approach in Sochi. The plan for next Sunday’s prime-time broadcast is to air two hours of edited curtain-closing footage, followed by the commercial-free premiere of Growing Up Fisher. The single-camera effort stars J.K.

Big YouTube Channels Join Forces to Help Drive Ads

The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium. At the outset, GOVA is made up exclusively of nine top “multichannel networks” (MCNs). They are Maker Studios, Fullscreen, Collective Digital Studio, Big Frame, BroadbandTV, DECA, Discovery’s Revision3, Magnet Media and MiTu Networks.

These 3 Toy Lines Toy Tried Hard High But Failed

The road most connected toy lines have traveled is ... well, let’s just say it’s paved with good intentions. A sampling of valiant efforts: Take Teddy Ruxpin. In 1985, a company called Worlds of Wonder introduced a teddy bear who told stories from recorded audio tapes while moving his eyes and mouth. It was a runaway hit that holiday season. Nine months later, Smith Barney and Dean Witter co-managed WoW’s IPO. Not quite a year after that, the company bought $92 million worth of debt against the 1987 holiday season.

Will Video Game-Toy Hybrids Save the Industry or Eat It?

Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have built a whole new arena. Gaming has come to toy town.  Photo: Vasava Good timing, too. The domestic toy industry flattened in 2012 and actively declined 1 percent in 2013 to $16.3 billion, according to market analysis firm the NPD Group. But one of the few categories growing—by a whopping 70 percent year over year, if you believe Activision—was the interactive toy market.

TBWA Recasts Again Atop Its Creative Department in L.A.

For the second time in as many years, TBWA is recasting at the top of the creative department of its largest office, according to sources. David Kolbusz, a partner and deputy executive creative director of Bartle Bogle Hegarty in London, is in advanced talks to share the top creative role at TBWA\Chiat\Day in Playa del Rey, Calif., sources said. Plans call for him to partner with Stephen Butler, one of the office's three ecds.

Havas Reports Flat Revenue in 2013

Havas, blaming the company’s performance in North America, said 2013 revenue was $2.4 billion, and fourth-quarter revenue came in at $703 million, which was slightly down from the year-earlier period. The Paris-based holding company said full-year organic growth rose 1 percent and, in the fourth quarter, increased 1.6 percent.

2 Guys Named Brad Head to BarrettSF

Back in the day, the hot creative team at Fallon (and later, Mother) was an inseparable duo known simply as the Swedes. Well, now barrettSF has the Brads. Brad Kayal and Brad Phifer, a creative team at Venables Bell & Partners in San Francisco, have joined barrettSF as senior art director and senior copywriter, respectively. At their new agency, Kayal and Phifer will work on existing accounts like YP and Pac-12 Networks and contribute to new business pitches.

Time for Comcast to Cash In Once Again on Its Political Clout

Will Comcast's political ties help it earn regulatory approval for its purchase of Time Warner Cable? It can't hurt. Those that opposed Comcast's big merger with NBCU were pretty stunned when the deal was approved three years ago. They shouldn't have been. Every time Comcast CEO Brian Roberts appeared before a hearing, it was practically a love fest. It was obvious he and the firm have a lot of friends in high places at the center of policymaking. Roberts has played the game well—or rather, he's spent well, which is how you play the game in Washington.