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8 Things the Time Warner-Comcast Merger Will Do

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 22:10

The Comcast-Time Warner merger is underway, and it's one of the biggest media deals in recent memory: $45.2 billion for the distressed cable conglomerate at a dramatic moment when it looked like John Malone's Liberty Media and rival cable outfit Charter were going to lay siege to the place until TWC capitulated. Now, though, Comcast has officially had its bid for Time Warner accepted and is on its way to becoming the proud owner of an unprecedented share of the market. Here are a few things that it will do: 1.

Angry Birds Maker Hatches In-Game Video Ad Plan

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 21:09

Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video advertising from brands. “We’re rolling out new video products in Q2 that will be built into the gameplay of a number of games,” Tobin said.

The CW Gives Early Renewals to 5 Series

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 21:00

In accordance with a precedent it set years ago, the CW on Thursday announced that it has made a number of early renewals in advance of the 2014-15 season. Among the shows that will survive to see another year are two freshman dramas (Reign, The Originals), a superhero series (Arrow) and a pair of veteran thrillers (The Vampire Diaries, Supernatural).

The Guardian's Unusual Take on Native Ads

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 20:38

The Guardian is jumping on the native ad trend—but, in character for the British newspaper, it’s doing so in its own way. Today it announced the first client, Unilever, of Guardian Labs, its in-house branded content unit. For the year-long, seven-figure campaign starting in March, the Guardian will create content to help connect Unilever with sustainability issues.

Ad of the Day: Coca-Cola Brings U.S.-Russia Olympic Rivalry to Space

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 18:44

Have you heard the one about the astronaut and the cosmonaut watching hockey together in the International Space Station during the Olympics? The American team scores against the Russian team, and the cosmonaut spills his Coca-Cola in zero gravity. But then he and the astronaut work together to slurp up all the free-floating droplets before they can reach havoc on the vessel's electronics—because, cue fantasy, Coke brings everyone together.

Facebook Parents Object to Use of Teens' Images in Ads

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 18:23

A group of Facebook parents are seeking to overturn a recent class action settlement because it allows the social network to use teens' images in ads without parental consent. Margaret Becker of Brooklyn, N.Y., decided to appeal the settlement after she saw her daughter being used in an ad promoting a band. "I don't have a problem with my daughter mentioning on her Facebook page that she likes a band, that's what kids do on Facebook. But that's different than being in an advertisement. That's upsetting," Becker said in a press conference.

Moonves: Big Bang Theory Will Move to Accommodate NFL Games

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 17:54

In a bid to accommodate the hulking bruiser that is the National Football League, Leonard, Sheldon, Penny and the rest of The Big Bang Theory crew next fall will be moving out of the Nerdvana of Thursday night for a slot earlier in the week. Speaking to investors during CBS Corp.’s fourth quarter earnings call, CEO Les Moonves confirmed that broadcast’s No.

Pork Board Hires a Multicultural Shop

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 16:21

The National Pork Board is expanding its multicultural marketing efforts and has turned to República to lead the charge. The Miami-based shop will create ads designed to reach Hispanics, African-Americans and Asians. Previously, the Pork Board used Bromley in San Antonio to create Hispanic market ads. So, the new agency faces a broader challenge. The independent agency landed the business after a review in which there were a handful of finalists, according to José de Jesús, the board's director of multicultural marketing. The organization is based in Des Moines, Iowa.

Organic Growth Flattens Out for Publicis Groupe

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 15:31

Publicis Groupe, in the process of a merger with Omnicom Group, said organic growth was flat in the fourth quarter of last year, in contrast to a 3 percent rise in the first nine months. The French holding company attributed the flattening to continuing Eurozone economic problems, the slowdown in emerging economies—particularly in China—and the postponement or cancellation of ad campaigns.

Comcast-Time Warner Cable Regulatory Review Will Be Raucous

Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 13:30

The proposed $45.2 billion merger between Comcast and Time Warner Cable will keep both public interest groups and regulators busy in the coming months. Expect a raucous and drawn-out transaction before regulators make their decision.  Both Public Knowledge and Free Press came out swinging against the deal even before Comcast CEO Brian Roberts got a chance to explain it to investors this morning.