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Many Florists Barely Break Even on Valentine’s Day

Submitted by Anonymous (not verified) on Tue, 02/11/2014 - 03:09

As you read this, Americans are in the process of dropping $1.9 billion on Valentine’s Day flowers—much of it going to buy the 224 million roses grown just for the amorous holiday. Surprising facts? Here’s another: While most people assume that the local flower shop is making a killing at this time of year, a good many florists are merely breaking even—or even losing money. “People don’t understand the economics of what happens to the money they spend on flowers,” said Bonnie Bank, who runs Superior Florist in midtown New York.

Facebook, Google and Twitter May Be Threatening Rewards-Based Mobile Ads

Submitted by Anonymous (not verified) on Tue, 02/11/2014 - 03:09

Over the last few years, a handful of mobile startups have emerged in what might be called the rewards-driven ad space. SessionM, Kiip and others have promised a better advertising model, providing consumers with credits for games, credit card points or brand samples in exchange for consuming ads or content. But lately, Facebook, Google and Twitter have come to dominate mobile ads, threatening the momentum of the reward programs. “There is a place for the rewards-driven model,” said a top mobile buyer. “But right now it’s not the core.

Brands Need to Understand and Embrace the Owned Media of Apps

Submitted by Anonymous (not verified) on Tue, 02/11/2014 - 03:08

In the United States today there are more than 327 million mobile devices being used on a daily basis. According to the Pew Research Center’s Internet Project, an astounding 91 percent of Americans currently own cellphones, and nearly two-thirds of consumers utilize their mobile devices to access the Internet.  Illustration: Adrià Fruitós The average consumer spends 127 minutes in mobile applications each day, responding to emails, browsing Facebook and searching for places nearby, according to Street Fight Insights.

Google's New Real-Time Audience Measurement Is a Brand Play

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 22:50

Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads through the platform. This real-time data would allow advertisers and publishers to tweak campaigns on the fly to make sure the marketing reaches the intended audience.

Nothing Can Stop The Walking Dead

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 20:29

The mid-season premiere of AMC’s The Walking Dead did its usual number on the rest of the TV landscape, scaring up 15.8 million viewers and a whopping 8.2 rating in the adults 18-49 demo. Season 4 resumed Sunday night against NBC’s coverage of the 2014 Winter Olympics and a special live tribute to the 50th anniversary of The Beatles’ triumphant arrival in the U.S. On the premium cable front, Dead battled HBO’s killer new drama series, True Detective, and Showtime’s bibulous comedy, Shameless. While Sunday’s installment of TWD was down slightly in overall reach when compared to the Oct.

Infographic: Budweiser's Super Bowl Ads Killed It on Social For a Week

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 20:16

Last week, Friend2Friend shared exclusive overnight data with Adweek on the Top 10 big-game spots according to the raw number of Twitter hashtags produced in their names. While Budweiser's sentimental "Puppy Love" commercial was clearly triumphant at that juncture, social media has a way of revealing the evolution of consumers' reaction to ads over the course of several days.

Almost Extinct, Flappy Bird Priced on eBay for Thousands

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 18:32

How much would you pay to play Flappy Bird? That’s a questions new fans must ask themselves now that it’s no longer available for free on app stores. The developer stopped supporting the smartphone game and pulled it from Apple and Google stores over the weekend. Flappy Bird had been the No. 1 game on the app charts for weeks, seemingly out of nowhere, amassing a huge following for such a simple, yet frustrating, game. Now, the only people who can play are those who downloaded it before this weekend.

AOL Benefits Back After 'Distressed Baby' Outrage

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 17:31

AOL has restored benefits that CEO Tim Armstrong initially said were cut in part because of the expense of “distressed babies” born to workers’ families. Still, the outrage over his remarks last week appears still high, and one of the mothers of those babies wrote an emotional column yesterday. Last week, at a town hall forum for employees, Armstrong discussed recent cuts to 401K retirement plan benefits.