A marketer’s playbook has many strategies for reaching an audience, but as consumers spend more time online—and with agentic platforms—live events and cultural moments should be a higher priority than ever before.
Transaction includes an equity stake in the agency and expanded services for Chrysalis portfolio company NewDay USA
Compensation among adtech CEOs varied sharply in 2025, with Jeff Green leading the pack at $27.4 million—while most peers earned far less and CEO-to-worker pay gaps across the sector remained below the median ratio seen in the S&P 500.
Cooper’s final 60 Minutes segment was about the clash between technology and the taxi industry.
Publishers are scrambling to reorient their commerce businesses after the tech giant also gut reporting tools.
Tim Castree takes over the role from Kofi Amoo-Gottfried
Javier Campopiano, global chief creative officer, global clients for Omnicom Advertising, is stepping down from his role
Visa uses humor, star power, and exclusive fan perks to own the world's biggest sporting stage.
Oscar Mayer's Wienie 500 race returns with new contenders, real coaches, and its first live nationwide broadcast on Fox.
As the Effie Lions Foundation kicks off its inaugural Voices of the Future program, top marketers share what mentorship has meant to them.
