Inability for digital banner advertising to drive consumer brand engagement will see billions in media spend diverted to RCS brand campaigns, dramatically boosting mobile operator revenues 19 November, 2020 – London, UK: Brands will divert billions of dollars from ineffective digital banner advertising to mobile operator-led RCS campaigns over the coming years, according to the findings of a report by business messaging intelligence experts, Mobilesquared. Global brand RCS spend will be worth more than $52.2...
Source: RealWire