Only 40% feel their audience building and targeting capability is strong 54% of C-suite respondents recognise manual data wrangling as a significant challenge 38% cite measuring ROI on marketing spend as an issue 15 November 2021 – London, UK: Over one-third of Chief Marketing Officers (CMOs) don’t trust their marketing data according to the latest research from leading marketing data analytics platform Adverity. What’s more, there is a growing divide between data analysts and marketers...
Source: RealWire