March 11, 2015: Purple WiFi, the cloud-based Social WiFi software company, today announced the inclusion of Location Based Services in its fast, secure, WiFi solution, which offers commercial return to businesses that offer free WiFi to visitors. Location Based Services offer the host venue an unprecedented level of insight into consumer information and behaviour. It also provides opportunities to market to and engage customers directly via features such as Facebook demographic reporting, zoning reporting and...
Source: RealWire