Excessive PR focus on global digital media adversely affects brand storytelling

Berkeley 360 issues warning to businesses in National Export Week 2014Tuesday 8th April - From on-demand bite-sized news on your mobile, to the global dominance of a few social networks, the unifying impact of digital technology risks drawing PR attention away from effective storytelling, according to a new report by international PR group, Berkeley 360. The report, Stories without borders - international PR in an evolving media world, reviews recent research and trends to show...

Source: RealWire